Hey, my name is

yousuf
chhotani

digital marketer

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work Experience

asim jofa

performance MARKETING manager  

(jan 2024 – present)
  • Spearheading end-to-end execution of diverse marketing campaigns across prominent platforms such as Meta, Google, and TikTok.
  • Implementing industry-leading practices and leveraging cutting-edge marketing automation tools to optimize campaign performance and bolster conversion rates.
  • Continuously monitoring performance metrics and dynamically adjusting budget allocations to achieve optimal Return on Ad Spend (ROAS) and meet overarching marketing objectives.
  • Conducting comprehensive performance reviews, presenting detailed reports to Senior Management and CEO.
  • Highlights include in-depth analyses of campaign performance, strategic optimizations, and well-founded recommendations for future initiatives.
  • Commitment to daily sales forecasting, providing critical insights into anticipated sales figures for efficient resource planning and strategic decision-making.
PORTFOLIO:
AsimJofa, AsraJofa, AiraJofa, RaniaJofa, ShopyOfficial, UK Asim Jofa, Global Asim Jofa 

East river

performance MARKETING Lead  

(JULY 2020 – OCT 2023)
  • Spearheading end-to-end execution of diverse marketing campaigns across prominent platforms such as Meta, Google, and TikTok.
  • Implementing industry-leading practices and leveraging cutting-edge marketing automation tools to optimize campaign performance and bolster conversion rates.
  • Continuously monitoring performance metrics and dynamically adjusting budget allocations to achieve optimal Return on Ad Spend (ROAS) and meet overarching marketing objectives.
  • Conducting comprehensive performance reviews, presenting detailed reports to Senior Management and CEO.
  • Highlights include in-depth analyses of campaign performance, strategic optimizations, and well-founded recommendations for future initiatives.
  • Commitment to daily sales forecasting, providing critical insights into anticipated sales figures for efficient resource planning and strategic decision-making.
PORTFOLIO:
COACH, ROSA CLARA, MOTHER CARE, STUDIO BY TCS, MENBUR, CULLIGAN, HIVE, AGENCY 1888

CHASE VALUE

DIGITAL MARKETING & ASSISTANT MANAGER ECOMMERCE 

(JULY 2020 – OCT 2023)
  • Implemented and managed Shopify platform
  • Handled Meta, Google, TikTok, Affiliate, SMS, Email, Daraz marketing campaigns and analyzed sales data for effective marketing strategies. Prepared comprehensive reports on campaign performance, audience engagement, and conversion rates. Utilized multiple tools like AHREF, SPYFU, SEMRUSH, Analytics, Etc to derive actionable insights for optimization.
  • Collaborating with CXO, merchandising, marketing, and stores across Pakistan. Provided regular reports to senior management, highlighting key performance indicators, market trends, and areas for improvement.
  • Prepared detailed reports on sales performance, customer preferences, and product performance. Presented findings to cross-functional teams and made data-driven recommendations.
  • Managed social media platforms, including post design, campaign execution, and community management.
  • Prepared regular reports on social media engagement, reach, and conversions. Monitored industry trends and competitor activities, incorporating insights into the reporting process.
  • Collaborated with the web developer to implement improvements based on the insights from the reports.
  • Oversaw warehouse fulfillment and implemented strategic inventory management techniques. Prepared reports on inventory levels, order fulfillment rates, and supply chain performance. Identified opportunities for cost savings and process optimization through data analysis.
  • Conducted strategic meetings with category managers, merchandisers, and planners to align business objectives.
  • B2B vendor management; including Daraz, Savyour, Quetta, etc
PORTFOLIO:
EMINENT, CHASE VALUE

CROXPERT

HEAD OF PERFORMANC MARKETING – fREELANCE 

(JULY 2020 – OCT 2023)
  • Managing end-to-end campaign execution across multiple channels, including digital advertising, social media, search engine marketing (SEM), email marketing, etc. I leverage industry best practices and marketing automation tools to optimize campaign performance and drive conversions.
  • Responsible for budget allocation and optimization across various marketing channels. I continually monitor performance metrics and adjust budget allocations to maximize ROAS and achieve marketing goals.
  • Building strong client relationships and serving as a trusted advisor on marketing strategies and initiatives. Conducting regular performance reviews and presenting reports to clients, highlighting campaign performance, optimizations, and future recommendations.
  • Staying abreast of the latest industry trends, emerging technologies, and marketing innovations. Attending conferences, webinars, and networking events to expand knowledge and bring cutting-edge strategies to client campaigns

dHANAK

Ecommerce Specialist & Performance Marketing Manager 

(AUG 2019 – JULY 2020)
  • Woo-Commerce handling for e-commerce sales.
  • Strategizing loyalty programs while negotiating with external parties.
  • Handled Meta, Google, SMS, Email and analyzed sales data for effective marketing strategies.
  • Presenting weekly analysis to management with real sales analysis.
  • Zendesk customer relationship management, query and complaint handling.
  • Oversaw warehouse fulfillment and implemented strategic inventory management techniques
  • Achieved highest ever sales in the company’s history.
  • Planned and managed marketing and ecommerce shoots
  • B2B vendor management; including Daraz, Savyour

ZELLBURY

Ecommerce Specialist 

(MAY 2017 – aUG 2019)
  • Management of Magento 2.2.
  • Ensuring timely activation of sale on product available on website
  • Manage loyalty program of the company for entire retail in Microsoft Dynamics. Create SO, TO using Microsoft
  • Dynamics.
  • Maintain communication with warehouse staff to ensure proper working order
  • Co-ordination with Designers for new launch.
  • Handling Ecommerce & Campaign photo-shoot for website
  • B2B vendor management; including Daraz, Yayvo and GOTO.
  • Handled Meta, Google, SMS, Email and analyzed sales data for effective marketing strategies.
  • Enhancing social media partnerships while increasing ROI.
  • Campaign management and strategizing the marketing collateral designs.
  • Developed business by 10% on MOM and YOY.
  • Incorporated e-commerce sales and initiated online business at Zellbury.

KAPRAY

Ecommerce Specialist 

(MAY 2017 – aUG 2019)
  • Management of Magento 2.2.
  • Ensuring timely activation of sale on product available on website
  • Manage loyalty program of the company for entire retail in Microsoft Dynamics. Create SO, TO using Microsoft Dynamics.
  • Maintain communication with warehouse staff to ensure proper working order
  • Co-ordination with Designers for new launch.
  • Handling Ecommerce & Campaign photo-shoot for website
  • B2B vendor management; including Daraz, Yayvo and GOTO.
  • Social media campaign design and management.
  • Enhancing social media partnerships while increasing ROI.
  • Campaign management and strategizing the marketing collateral designs.
  • Developed business by 10% on MOM and YOY.
  • Incorporated e-commerce sales and initiated online business at Zellbury.

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